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BI IntelligenceAutomated real-time bidding ad platforms lead to lower viewability.Marketers are spending more than ever acessível digital advertising, but there are growing concerns over whether do dedo audiences actually see many of these ads.
Users are often served an ad that appears in an inactive rede mundial de computadores window or an out-of-view part of their screen.
Viewability is particularly challenging for on video ads, since these ads are meant to be seen, heard, and played-through. Automated platforms for buying and selling em conexão ads also tend to aggravate the viewability platform.
In para new report from BI Intelligence we look at how industry groups, advertisers, and ad tech vendors are defining and fixing the viewability problem.
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